Projects
The following pieces are some projects that I have worked on throughout college that I feel represent some of my best work. During my time here, I have had the opportunity to broaden my skillset and expand my knowledge in the field of communications. Not only have I learned so much from the research required to complete these projects -- they also helped me to learn organizational skills, time management, teamwork/collaboration with my peers.
Image by Gymshark
Understanding Exercise Burnout: College Students, Fitness Influencers & Apparel Brands
This website presents original research on the relationship between exercise burnout and social media fitness influencers and/or fitness brand ambassadors. The data presented on this site has been collected through participants via survey method in addition to scholarly literature on this topic including exercise burnout, social media use, fitness influencers/brand ambassadors, brand awareness, and social comparison theory.
Image from Tiffany & Co
Tiffany & Co. Advertisement Campaign
Tiffany and Co. is an American luxury jewelry retailer that is headquartered in New York City. Shortly after establishing their company, their jewelry was known to embrace the classic American style through their timeless pieces and the people that represent their brand. The Tiffany 1837 collection incentivizes Latina women to be fully immersed and included in the authenticity of traditional American culture.
This project showcased my experience doing market research, along with creating a campaign for an already existing company/brand.
Original design
Tiffany & Co. Print Ads
Tiffany and Co. is an American luxury jewelry retailer that is headquartered in New York City. Shortly after establishing their company, their jewelry was known to embrace the classic American style through their timeless pieces and the people that represent their brand. The Tiffany 1837 collection incentivizes Latina women to be fully immersed and included in the authenticity of traditional American culture.
These print advertisements portray my digital media/graphic design skills. Through several course projects and internship tasks, I have been able to fine tune my graphic design skills.
